Under Lawrence, bold swathes of color covered the airline's fleet with a palette chosen by Girard-first soft pastels, then bright primaries. MIAMI Today in Aviation marks the 45th anniversary of the launch of Alexander Calder's Flying Colors of the United States livery by Braniff, depicted on a Boeing 727-200 from the airline, to celebrate the 4th of July. . United States. Braniff's fuel costs rose from nearly US$200 million to US$400 million during 1979 and in spite of this huge increase in costs, the company still managed to implement service to multiple domestic destinations and expand across the Atlantic and Pacific and endure the airline coupon sales gimmicks used by passengers during the fourth quarter of 1979, which caused Braniff to lose 5 percentage points of load factor during the fourth quarter, and still only report a moderate loss of US$39 million. On April 26, 1990, the United States Department of Transportation approved the sale of Eastern Airlines' Latin American routes to American Airlines for US$349 million. A planned retirement of older aircraft in tandem with the addition of approximately eight to ten new jets per year was followed throughout the 1970s. According to planespotters.net, Braniff operated a simply astonishing range of passenger aircraft in that time. Braniff International Airways was an innovative, forward-thinking, iconic American airline that started many trends in the airline industry, several of which are still being utilized today. Braniff International Airways (1928 - 1982), Braniff (1983 - 1989) For more details about an aircraft category, click on the corresponding number in the table below. Still today there are some ex-Braniff aircraft flying around the globe. Calder died in November 1976 as he was finalizing a third livery, termed "Flying Colors of Mexico" or "Salute To Mexico". Braniff featured one of the youngest and most modern fleets in the industry. . Back in 1976, as the United States was turning into its 200th year as an independent republic, there were countless celebrations and local observances nationwide to . It is an add-on for Microsoft Flight Simulator 98. Braniff. Textures only, requires base model (TOM7272.ZIP or TOM7271.ZIP). At that time, the airline changed its trade name to Braniff International Airways (the official corporate name remained Braniff Airways, Incorporated) and flights to South America via Cuba and Panama began on June 4, 1948, with a routing of Chicago Kansas City Dallas Houston Havana Balboa, C.Z. The route was called the Banana Run because Braniff's pilots made agreements with the banana producers in Panama to move their bananas to the United States to sell. He received delivery on the first four on December 17, 1939. . Collectibles that offer this specific name are rare for that reason. The flight from Oklahoma City SW 29th Street Airport to Tulsa McIntire Airport was uneventful. In the program's first month in operation, December 1981, Braniff's revenues dropped from slightly over US$100 million per month to US$80 million. Later in 1975, he debuted "Flying Colors of the United States" to commemorate the Bicentennial of the United States. However, the 707, 720 and One-Eleven would all subsequently be removed from the fleet in favor of the ideally suited Boeing 727 Trijet. August 03, 1978. By the mid-1970s Braniff's fleet of 727s showed the efficiencies that a single type of aircraft could produce. Load factors on these routes were considerable but with the at times unfair competition Braniff faced from Asian carriers, it pushed Braniff's breakeven point even higher making the routes unsuccessful once coupled with exorbitant fuel costs across the globe. [9], On January 10, 1954, Braniff's founder Thomas Elmer Braniff died when a Grumman flying boat owned by United Gas crash-landed on the shore of Wallace Lake, 15 miles outside of Shreveport, Louisiana, due to icing. This was the fear that Braniff and other small trunk carriers, such as National Airlines, Western Airlines and Continental Airlines had expressed concern about prior to deregulation. As a result, Braniff reported its first operating loss since the recession of 1970. aia722p2.zip ( AVSIM) Aircraft that were scheduled to be disposed of offset the loss and the company recorded a meager US $11,000 net income. Ceased operations. Braniff Flying Colors is a historical page that covers the life and legacy of Braniff International. In 1970, Braniff International Airways accepted delivery of the 100th Boeing 747, the first of 12 in its fleet. Braniff Airways, Inc., doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. . . In fall 1981, Braniff Chairman John Casey was told by the Braniff board that a new president needed to be found to try to curb Braniff's mounting losses. Aviation history was made at Mach .95 on Friday January 12, 1979 as two Concordes, belonging to Air France and British Airways, flew in from the east and lined up to land on parallel runways at Dallas DFW. Tom Braniff, president of Braniff Airways, ordered the company's first DC-3s on August 29, 1939. The fare included ground transportation from both airports to the downtown areas of each city, which was provided by Yellow Cab Company. An additional route was operated between Oklahoma City and Ft Worth with intermediate stops at Wewoka, Oklahoma, and Dallas Love Field and a third route operated between Oklahoma City and Tulsa with intermediates stops at Wewoka and Seminole, Oklahoma, with all beginning on July 15, 1929 (this is most likely when the first Braniff service began at Dallas Love Field). In April 1964, Braniff made deposits on two Boeing 2707 Supersonic Transports, $100,000 per aircraft. VIP Classic Wings 98: Volume 2 was released later the same year as a special edition mail-order only product. King, a former Braniff vice president; two-thirds of the airline's executives came from Braniff, and even its office furniture was Braniff surplus bought at the airline's bankruptcy liquidation sale. Because of Braniff's superb service during the war and over the Banana Run, the Airline would be rewarded with a significant international route award just a year after the war ended.[3]. [1] The Douglas DC-8s were aging, and there was speculation whether new Boeing 757s, Boeing 767s or Airbus A300s would replace the long range DC-8-62s (which flew Braniff's South American routes including nonstops from Los Angeles and New York City to Bogota, Colombia and Lima, Peru as well as nonstops from Miami and New York City to Buenos Aires)[18] with McDonnell Douglas MD-80s possibly being introduced on shorter routes. Even . [1] Lawrence was determined to give Braniff a glossy, modern, and attention-getting image. These posters are therefore not placed in the public domain but have instead undergone copyright restoration in the United States. The original Braniff Airways was a legendary and unique airline. After World War II, on May 19, 1946, the Civil Aeronautics Board (CAB) awarded Braniff routes to the Caribbean, Mexico, Central and South America, competing with Pan American-Grace Airways (Panagra). Its designs reflected the bright colors and simple designs of South America and Latin America, and was used mainly on South American flights. On this page I take a detailed look at new releases. Welcome back to another video! In January 1982, Braniff recorded its first negative cash flow. ), plane photos for planespotters, flightlog database, aviation news, aviation store. Former Airlines' Historical Sites. The Douglas DC-8-62 fleet was flown from Miami to Dallas Love Field and stored until new owners could be found.[1]. Lake Airways; Fleet. For later airlines using the name, see, "Braniff" redirects here. According to information from Captain George A. Stevens: "Mr Braniff was on a hunting expedition with a group of important citizens of Louisiana. Douglas DC-4s and Douglas DC-6s flew to Rio; initially DC-3s flew Lima to La Paz. Harding Lawrence elected to retire in December 1980, effective January 7, 1981, after nearly 16 years (1965-1981) of service to the company. The DC-8-31 aircraft were quickly retired from the Braniff fleet as the new DC-8 . [26], In 1979, international hubs were created in Boston and Los Angeles to handle expected increases in travel outside North America while international service was increased from Dallas/Fort Worth. Panagra operated early model Douglas DC-8s, which were a new addition to the Braniff fleet; a Panagra order for five long-range DC-8-62s was taken up by Braniff, and deliveries began in late 1967, replacing the older Series 30 Panagra DC-8s. Boeing B737-800 BCF (Airwork Holdings. Braniff International Airways (1928) (Dallas Love Field) is set to see a fourth attempted resurrection, this time through Braniff International (St. Louis Lambert International), a subsidiary of Braniff Holdings, Inc.According to its launch plans, the rejuvenated Braniff is looking to start operations early next year. The Ultra Look was applied to all uniforms and the entire Braniff fleet (including the two Calder aircraft). Howard Putnam stepped down as president of the company with the announcement of the agreement and longtime Braniff International Senior Vice President of Flight Operations Dale R. States, became president of the company until the reorganization into Dalfort Corporation was completed on December 15, 1983. [1] In 1978 Braniff announced it had chosen the Boeing 757 and 767 to replace the DC-8s over its Latin America Division routes, but the airline never operated the 757, 767, A300 or MD-80.[19]. These large carriers had what Braniff termed "City Power" which was the ability to use its massive assets to dominate a particular destination. [28] This international expansion was also planned to have included flights to Tokyo, as well as an "oil run" between Dallas-Fort Worth, Houston, and Bahrain; however, these routes never commenced although service to Bahrain was approved by the US Government in 1979. First on the agenda was to overhaul Braniff's public image including the 1959 Red and Blue El Dorado Super Jet livery which Wells saw as "staid". For other uses, see, Second Braniff Airlines logo, ca. On February 25, 1931, Braniff welcomed in the new year by adding Chicago Midway Airport to its route map. Braniff's Boeing 747 aircraft continued to carry the "Braniff International" titles in the 1969 Harper and George International Font. Art to complement the color schemes was flown in from Mexico, Latin America, and South America. Indeed as the Panagra pilots continued their careers with Braniff and other airlines after the merger, not one life was lost with a Panagra pilot up front! Approval from South American governments for Eastern's one-year lease of Braniff's routes would not be required according to United States officials. Includes 1 Model C. Only mainline turboprop aircraft type operated by the airline. [31], By 1981, all 747 service to Asia and Europe with the exception of nonstop flights between Dallas/Fort Worth and London had been discontinued although Braniff continued to operate 747s on international service to Bogota, Buenos Aires and Santiago in South America as well as on domestic flights between Dallas/Fort Worth and Honolulu. Acker had stated in a 1964 study that Braniff's conservative management was hampering the growth that the "jet age" required, in part by cash purchase of new planes instead of financing them, diverting working capital from growth initiatives. Braniff ceased operations on May 1213, 1982, and Eastern took over the routes earlier than the planned June 1, 1982, commencement of service date. During WWII . A sleek new paint scheme, dubbed Ultra, was designed by Braniff's industrial design firm, Harper and George along with Detroit auto company Cars and Concepts in conjunction with Halston. An increase in mail subsidy, requested by Mr. Braniff before his death, was granted in 1954, and the company returned to profitability. Dubbed, the last airline maverick, Lawrence oversaw the carrier's rise from a $100 million a year in revenue company to more than $1.4 billion a year in revenue at his retirement. This time, the aircraft was a Boeing 727-200. Braniff assisted in World War II, grew their passenger business, bought out other airline companies, grew their fleet, and expanded their routes across North, Central, and South America. Implementation of this program turned the Concorde program into a profitable as well as prestigious venture.[1][23]. . World Airways (4) Model Kits (136) 1:200 Hasegawa Kits (92 . Their move proved unsuccessful, paving the way for a lawsuit by Southwest and eventually forcing Braniff to settle by providing a small fleet of 727s to Southwest free of charge. In 1929, the Braniff brothers sold the assets of the company (the Paul R. Braniff, Inc., company organization was retained by the Braniff brothers) to Universal Aviation Corporation of St. Louis, Missouri, at which time, the organization started operating as Braniff Air Lines, Inc. Code. The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. Paul to Kansas City route (with stops in Des Moines and Rochester, Minnesota) was of particular interest to Braniff, as Mid-Continent had been awarded this route instead of Braniff in 1939.[7]. Braniff issued select promotional materials and postcards that presented a Concorde with orange cheat line that began at the tip of nose and continued to the end of tail, white BI logo (designed by Alexander Girard as part of "End of the Plain Plane" campaign in 1965) against orange vertical stabilizer, and 1978 Braniff Ultra Font for "Braniff" below the cheat line. Braniff engineering and Braniff's advertising department modified Girard's colors, enlarged the "BI" logo, and added white wings and tails. Eastern initially offered to lease the routes for US$30 million for six years but the CAB denied the request stating that it was too long. The airline had debts of over $1 billion and the $270 . At Washington Dulles, the cockpit and cabin crews were replaced by ones from Air France and British Airways for the continued flight to Europe, and the temporary Braniff registration stickers were removed. 6 Nov 1989. Under the leadership of George Lois and his advertising firm Lois, Holland Calloway, Braniff started a campaign that presented stars such as Andy Warhol, Sonny Liston, Salvador Dal, Whitey Ford, the Playboy Bunny, and other celebrities of the time flying Braniff. When Lawrence took office in May 1965, Braniff operated 13 different aircraft types. Of . Braniff no longer had the revenue structure to maintain its cash requirements. Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass . Paul, Sioux City, and Sioux Falls in the North; Des Moines, Omaha, and St. Louis in the Midwest; and Tulsa, Shreveport, and New Orleans in the South. The new service operated nonstop between Kansas City and the Windy City, once each day. We would like to thank you for visiting our website. Braniff Airlines, Inc., and the carrier grew by adding service from Oklahoma City to San Angelo, Texas, with intermediate stops at Wichita Falls, Breckenridge and Abilene, Texas by the Summer of 1929 and service at Denison, Texas was added on July 5, 1929. Hey everyone! During the domestic flights, the Braniff's registration numbers were affixed to the fuselage with temporary adhesive vinyl stickers. The long range Boeing 707-320C intercontinental model was then introduced. Service was extended in March 1950 from La Paz to Asuncion, Paraguay, and in May 1950 to Buenos Aires, Argentina. Long-range DC-8-62s replaced the earlier DC-8-30s and DC-8-50s acquired with Braniff's 1967 takeover of Pan American Grace Airways (Panagra), and one appeared in a modern, Alexander Calder-designed "Flying Colors of South America" paint scheme. Braniff is spearheading the efforts to preserve the history of Braniff International, Braniff boutique, Braniff airways Inc., Braniff Airways Foundation, and Braniff International Hotels, and providing, Licensing Opportunities by collecting, preserving, promoting, and protecting the carrier's legacy More information. The airline began marketing itself simply as Braniff International, or BI. Subsidiaries / Group Airlines. Former Braniff president Russel Thayer was elected as vice chairman of the board, William Huskins as executive vice president, Neal J. Robinson as executive vice president of marketing, and Edson "Ted" Beckwith as executive vice president of finance. The funds were placed into a special fund controlled by Eastern's creditors who had recently ousted controversial Chairman Frank Lorenzo, who took over the 60-year-old aviation legend in 1986. Braniff has provided manpower, equipment and airline and cargo services to every major war beginning with World War II, the Korean War and the Vietnam War. The new airline performed as one of the best in the Universal System with a 99-percent completion rate reported during the month of July 1929 and the Airline also led the other divisions in number of passengers carried. It operated a fleet of Boeing 727-200s and McDonnell Douglas DC-10s until 2001 when it filed for bankruptcy. British Airways became concerned at the unprofitable stance that Concorde had taken and as a result of the Braniff interchange critical studies were begun to determine how to make Concorde profitable. [1], To begin the overhaul of Braniff's image, Lawrence hired Jack Tinker and Partners, who assigned advertising executive Mary Wells later Mary Wells Lawrence after her November 1967 marriage to Harding Lawrence in Paris as account leader. [22], Domestic flights between Dallas-Fort Worth and Washington Dulles airports were operated by Braniff with its own cockpit and cabin crews. In addition to the Hawaii and Gatwick services, routes were also opened up to Amsterdam, Brussels, Frankfurt and Paris from Dallas. At that time, Braniff was the eighth-largest U.S. carrier, with 9,500 employes, service to 56 cities and a fleet of 83 planes. It began operating under the name Alaska Airlines in 1944 and was first known as a cargo carrier. David Rawlins. So BN decided to standardize the fleet on the 727, which at the time was more efficient than the 707/DC-8 . These companies included Braniff Air Lines, Inc., Paul R. Braniff, Inc., Braniff Airways, Inc., Braniff International Hotels, Inc., and Braniff International Corporation. The merger added numerous cities, including Minneapolis/St. The Dallas Morning News reports once a year, every year since the carrier's 1982 demise, former pilots, whether they stayed in Dallas or moved across the country for work at . The fleet of Braniff International. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff company and corresponding assets that it had previously owned. The first jets were four Boeing 707-227s; a fifth crashed on a test flight when still owned by Boeing. [1] The last Braniff MAC charter associated with the Vietnam War was flown in 1975. Fort Worth Airlines used 56-seat NAMC YS-11 aircraft and flew to destinations in Oklahoma and Texas, but was unable to operate profitably, ceasing flights and filing for bankruptcy in 1985.[39][40]. The expense of the new equipment and the costs associated with the new service and hubs increased Braniff's debt substantially although it was still manageable. [3], The first flight was flown by Paul R. Braniff along with the company mechanic. The flight returned to DFW the following morning, the last scheduled Braniff flight. Northwest in the Pacific and Braniff in Latin America. Our decal has been updated to include double-struck white ink. . The new 727s could also be outfitted in a mixed cargo/passenger combi aircraft configuration and Braniff did operate "red eye" overnight services carrying cargo in the forward section with seating for 51 passengers in the rear coach compartment. DENTON It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircrafts, bringing a sudden end to a Dallas icon and upending the lives of its 9,000 employees. From Boston and Dallas/Fort Worth, new transatlantic Boeing 747 service to Europe was operated to Amsterdam, Brussels, Frankfurt and Paris. It caught fire and all 12 lives aboard were lost."[1]. It served its purpose as Braniff's name recognition increased worldwide. A plan recently approved by the C.A.B. [3], The new Braniff venture was profitable within a month of service inauguration but with the weakening economic conditions the company found itself in need of a merger partner. Another iconic type seen in Braniff's fleet was the Boeing 747, of which the airline operated three variants. Behind this example of Japan's only | 21 comments on LinkedIn Eventually serving New York City and Washington, D.C., the company purchased Boeing 707 and Lockheed Electra turbo-prop aircraft and by 1960 was the first all-jet airline. The new 'Flying Colors of Braniff' were available in four combinations: Red/Aztec Gold. International Airlines. . Guayaquil Lima (Lima service did not begin until June 18, 1948). During World War II, Braniff impressed half of its fleet of twin-engine airliners into military service, while the remainder of the fleet was used to transport military personnel and . Braniff began operating Long and Harman's routes on January 1, 1935, which took the airline from Chicago to Brownsville, Texas, and as far west as Amarillo, Texas. In the fall of 1930, Tom and Paul Braniff once again founded a new airline called Braniff Airways, Inc., which was organized on November 3, 1930, and began service on November 13, 1930, between Oklahoma City and Tulsa and Oklahoma City and Wichita Falls Texas. IATA survived until 2007. Braniff also operated flights to and from Hawaii for R&R furloughs for military personnel during the Vietnam War. Sideshowbob 24 here with another fleet history and today I am doing the BAC 1-11 of Braniff. And U.S. carrier Braniff, which later . Consequently, this livery was not used on any Braniff aircraft. During its 60 years Braniff flew over 420 planes consisting of 23 different types. Due to the American noise regulations, Concorde was limited to Mach 0.95 yet flew at slightly above Mach 1.[1]. Jeanne Braniff's child died two days after birth and her husband Alexander Terrell died a year later in 1949.[1]. FILENAME. [1] In 1978 N601BN flew the first flight from Dallas/Fort Worth to London. Subseries 2. includes a narrative history of Mid-Continent Airlines and Panagra Airlines. It also operated two Grumman SA-16/ HU-16 Albatross . In early 2015, the private Irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity associated with the Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. Mid-Continent Airlines began as Tri-State Airlines, Inc. in 1928, first as a flying school, then adding charter . However, even though all of Braniff's scheduled and non-scheduled airline operations ceased, all of the company's subsidiaries continued in operation, some for many years. . [2], The trademarks, copyrights and other intellectual property of Braniff Airways, Inc., Braniff International Corporation and Braniff, Inc., Mid-Continent Airlines, Inc., and Panagra Pan American Grace Airways and Long and Harman Airlines, Inc., are currently owned by Braniff Airways, Inc., of The Braniff Building, 324 North Robinson Avenue, Suite 100, Oklahoma City, Oklahoma. About This File. Name. The simultaneous touchdown marked the beginning of a regularly . In early 1935, Braniff became the first airline to fly from Chicago to the U.S.Mexico border. And it was long before Harding Lawrence . [20], In the fall of 1976, Braniff commissioned American couturier Halston to bring an elegant and sophisticated feel to Braniff. Braniff's advertising touted the new carrier as The World's Fastest Airline. The new fleet carried such colors as beige, ochre, orange, turquoise, baby blue, medium blue, lemon yellow, and lavender/periwinkle blue. However, the name and company was retained by the brothers until 1932.[3]. C. RTW777 Info. Mr. Thayer had been extremely vocal about Braniff's critical position if deregulation were to take affect. America, and in May 1965, Braniff welcomed in the industry not begin until June 18 1948., see, `` Braniff International Airways, was an American airline that operated from 1928 until 1982. International accepted... April 1964, Braniff recorded its first negative cash flow Airlines using the,! Doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. )! The efficiencies that a single type of aircraft could produce R furloughs military. Retained by the mid-1970s Braniff 's fleet of Boeing 727-200s and McDonnell Douglas DC-10s 2001... Aircraft continued to carry the `` Braniff '' redirects here news, aviation store in! Yet flew at slightly above Mach 1. 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